Where Packaging
Becomes a Portal

Your product's story doesn't end on the shelf — turning every box, label, or tag into a gateway of interaction, storytelling, and surprise.

reimagining how your customers unbox, learn, or connect.

Mixed Reality Packaging

Where Physical Packaging Connects to a Digital Pipeline

BRIDGE embeds scannable technology into your packaging — QR, NFC, or advanced graphic markers — and connects them to a secure, browser-based XR system. When a customer scans the package, the system dynamically loads a mixed reality scene tailored to that specific product, region, or SKU.

Technical Workflow

Trigger Mapping – We evaluate your packaging panels and structural layouts, determine optimal trigger placement, and align graphic markers to your print tolerances.
Scene Architecture – We build the backend XR structure: 3D asset loading, UX flows, interaction logic, and content routing by SKU or region.
Browser Optimization – Each experience is optimized for WebXR/WebGL, ensuring high performance across iOS, Android, and restricted network environments.
Compliance Integration – Regulatory messaging, accessibility modes, and multilingual assets are integrated into the scene logic.
Deployment & Versioning – Packaging triggers connect to a version-controlled XR platform capable of updates without reprinting.

Design + Integration

The Digital Layer Engineered to Fit Your Production Environment

We handle the entire digital production lifecycle — from 3D modeling to XR interaction design — and integrate it into your existing packaging workflows without requiring operational changes.

Technical Workflow

3D Asset Creation – Product scans, CAD conversions, and procedural modeling converted into lightweight, real-time XR assets.
Interaction Design – Motion cues, gesture logic, spatial animations, and progression paths built for clarity and accessibility.
Systems Integration – Trigger routing, URL schema, CMS connections, analytics tags, and global hosting environments configured for scale.
Cross-Platform QA – Stress testing across devices, browsers, OS versions, low-bandwidth conditions, and retail environments.
Print + Supplier Coordination – We deliver print-ready trigger files, color-safe marker designs, and production specifications that fit directly into your packaging vendor's workflow.

Marketing Support

Launch, Adoption, and Engagement Systems for Interactive Packaging

Your packaging becomes a digital product — and digital products require launch strategy, onboarding, and measurement. We provide the operational framework to ensure customers understand, use, and return to your XR experience.

Technical Workflow

On-Pack UX Instructions – Micro-copy, icons, and scan-path diagrams crafted for immediate comprehension.
Launch Content Production – 3D animations, product teasers, AR preview videos, and social assets that explain the experience visually.
Retail Activation Setup – Digital signage, QR displays, shelf talkers, and staff onboarding materials for national retail environments.
Analytics & Event Tracking – Scan behavior mapping, engagement funnels, device profiles, and region-based reporting dashboards.
Iteration Loop – Content updates, A/B tests, performance tuning, and ongoing version releases coordinated through our CMS.

Not sure where to start?

We'll help you imagine how XR fits your product story — from idea to prototype.

LET'S BUILD TOGETHER